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Post by roxthefox on Dec 18, 2011 21:06:33 GMT -5
Ghost Protocol storms Int’l Box Office Tom Cruise returned with a vengeance as Mission: Impossible - Ghost Protocol grossed an estimated $68.2m through Paramount Pictures International (PPI) from 6,079 sites in 36 markets.
South Korea led a string of number one debuts on $11.1m from 948 venues over four days, followed by Japan on $9m from 343 over three and Russia on $6.1m from 680. The fourth entry in Paramount’s action franchise scored the biggest launch in history in the UAE on $2.4m from 27 sites.
“We are absolutely thrilled with the MIGP start internationally,” PPI head Anthony Marcoly said. “The filmmaking team has provided us with an exceptionally playing film that moviegoers around the world are embracing. With two and a half weeks of school holidays still to come, we are positioned extremely well as the must see event over the Christmas season.” SOURCEIt also broke UAE box office records: www.arabianbusiness.com/latest-mission-impossible-breaks-uae-box-office-records-435702.htmlFrom the looks of it, the film may even make back its $140 million budget before its even released wide. ;D
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Post by roxthefox on Dec 18, 2011 21:09:45 GMT -5
Are those actual numbers? They can't be in so early, can they? All these early numbers are estimates, real box office (as much as it can be) starts showing up on Tues. When studios know no one is paying attention (no surprise here if Sherlock's Thur ends up lower than claimed) This IMAX platform release is new though, so while MIGP will break the IMAX weekend record no one will be able to tell you what that means. At least until next weekend comes in. I don't know how I feel about Paramount doing a limited release on IMAX first, prior to a wide release. When it does go wide next week, a lot of people may have already seen it. I actually feel that, had it released wide this weekend, it had a good shot of beating SH2. But I guess we'll have to wait till next weekend to see if Paramount's strategy of building WOM worked.
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Post by roxthefox on Dec 18, 2011 21:10:49 GMT -5
Wow, MIGP opened to more in Japan than The Last Samurai. I really hope TC has a big rock to hide under, because his career is absolutely dead at this point. Dead.
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Post by roxthefox on Dec 18, 2011 21:16:26 GMT -5
More MIGP Int'l BO It did take a bit of a hit in France ($5.2 million) and Spain ($2.6 million), but on the whole the movie seems well-positioned to challenge Mission: Impossible III's $263 million foreign total.
SOURCEAhh the two countries on the verge of bankruptcy, who could blame them. Wonder how the film did in Greece? lol
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Post by roxthefox on Dec 20, 2011 20:48:40 GMT -5
Forget about the awesome weekend numbers, the Monday numbers are even more spectacular. Sherlock earned $4.9 in 3000+ screens on Monday, whilst Mission earned $2 million on 425 screens.
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Post by architect on Dec 21, 2011 23:27:54 GMT -5
I really hope TC has a big rock to hide under, because his career is absolutely dead at this point. Dead. Let's just hope he has the love and support of his family and friends. It's times like these that show you what's really important.
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Post by architect on Dec 21, 2011 23:30:19 GMT -5
MIGP Gives Hollywood Its Best Ever India Opening Weekend Mission : Impossible - Ghost Protocol has set a record for the highest opening weekend gross for any Hollywood film in India.
According to figures from the film's distributor Viacom18 Motion Pictures, Ghost Protocol collected 263 million rupees ($5.26 million) during its opening weekend. Previous record holder Avatar -- distributed here by Fox Star Studios -- collected 220 million rupees during its opening weekend. SOURCE
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Post by architect on Dec 21, 2011 23:40:47 GMT -5
MIGP Breaks both Foreign and Domestic IMAX Records IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol The IMAX Experience, earned approximately $14 million at the box office in IMAX® theatres worldwide during its opening weekend. Domestically, the film generated $10.5 million on 300 IMAX screens, for an IMAX per-screen average of $35,000. Internationally, it generated $3.4 million on 89 IMAX screens, for an IMAX per-screen average of $38,200. The film surpassed the previous December opening box office records set by Tron: Legacy. Mission: Impossible – Ghost Protocol The IMAX Experience is set to open on 112 additional IMAX® theatres in various territories, including China and the UK.
“Paramount leveraged an early release in IMAX as a key component of its marketing strategy for this film and based on this promising start we are enthusiastic that this approach will deliver,” said IMAX CEO Richard L. Gelfond. “Not only were the global IMAX grosses strong, but we were extremely effective in generating positive reviews, word-of-mouth and substantial social media buzz that we expect will continue to build strong demand for the film going into its wide release on Wednesday. We’re very grateful that we could repay Paramount’s confidence in IMAX by supporting the overall success of this incredible film and by playing a key strategic role in making this film an event that simply can’t be missed.”
“The one-two punch of The IMAX Experience coupled with the passionate filmmaking of Brad Bird, JJ Abrams and Tom Cruise is what differentiates this film from the rest of the pack,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The more than 30 percent uptick in box office from Friday to Saturday points to the growing momentum of the movie heading into its official opening. Given that this film set December records both domestically and globally for IMAX also shows that whether in 2D or 3D, audiences are drawn to a strong movie.” SOURCE
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Post by architect on Dec 21, 2011 23:48:32 GMT -5
Mon/Tues Numbers Ghost Protocol launched last Friday in 425 IMAX and large-format screens, earning a stellar $15.4 million through Monday. The Tom Cruise pic earned $3.7 million on Tuesday: $1.7 million from the existing 425 screens and another $2 million in evening shoes on approximately 2,400 new screens. SOURCE
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Post by architect on Dec 21, 2011 23:51:25 GMT -5
As Traffic Picks Up, 'Mission: Impossible' Has Edge Over 'Dragon Tattoo,' 'Sherlock' The Christmas box office showed signs of life Wednesday as Paramount's Mission: Impossible -- Ghost Protocol and Sony's The Girl With the Dragon Tattoo opened nationwide after three miserable weekends at the multiplex.
Ghost Protocol was expected to lead the day with a gross in the $5 million-$6 million range, while Dragon Tattoo -- which is off to a strong start -- and Warner Bros.' Sherlock Holmes: A Game of Shadows were on course to gross $4.5 million-$5.5 million.
Directed by Brad Bird and returning Tom Cruise in the title role, Ghost Protocol began its run Friday in 425 limited Imax and large-format sneaks, grossing a stellar $17.1 million from the sneaks. On Tuesday night, the film -- co-financed by Skydance Productions -- grossed $2 million as it moved into roughly 2,400 theaters. On Wednesday, it was playing in more than 3,400 locations. SOURCE
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Post by architect on Dec 21, 2011 23:56:50 GMT -5
Here's a BO Analysis of MIGP's IMAX Weekend. It basically says that yes, the #'s were great but no one knows what that means for wide release and the platform might be difficult to replicate on a regular basis. MIGP - Monday Morning Questerback Kim Hollis: Mission: Impossible - Ghost Protocol became the first major title to debut in IMAX prior to a full theatrical release. It opened to $12.8 million in 425 locations, a per venue average of $30,083. How impressed are you by this result? What do you think of the IMAX only opening as a business strategy?
Edwin Davies: I am very, very impressed by that figure. Owing to the low venue count and what I perceived as a lack of enthusiasm for Mission : Impossible - Ghost Protocol among most moviegoers, I was expecting a sub-$10 million opening. Once the reviews proved to be overwhelmingly positive, I re-evaluated, but I still thought that it would top out at $9 million. That it wound up with nearly double the total of its nearest competition, breaking the record for the opening weekend in limited release in the process is very, very encouraging for the film's run.
I think that the IMAX strategy is an interesting one, but not one that could be employed on a regular basis. The relative sparseness of IMAX theatres makes this release feel like an exclusive event, so if this became a regular thing I could see subsequent releases using the strategy suffering from diminishing returns. I also think that any film hoping to replicate this result would have to have either a sizable in-built fanbase or a unique selling point to really draw people to spend the extra cash. The promise of insane action scenes in IMAX seems to have drawn people in - the media attention surrounding The Dark Knight Rises prologue can't have hurt, even if it was attached to a very small percentage of the screenings - and any future release in this manner would need that level of spectacle to justify it.
Brett Beach: I am impressed with the opening well-outside of single digits, I also think it's a smart strategy for the right film, but inherently, I think it has already corrupted itself. Initially, this was going to go out to only 300 or so screens - the true IMAX screens around the country, of which there are very few - but it wound up being puffed to around 425, including simply large screens that are being allowed to bill themselves as IMAX-esque, which I find almost as annoying as the glut of 3D nowadays. But all this is in service of some sour grapes, since I wish I was close enough to an actual IMAX that was showing this as the trailers have made the action look spectacular and worthy of an oversized viewing format. Along with Tinker Tailor, Young Adult, Girl Dragon Tattoo, and The Artist, this is in my top five hope to see over the holidays.
Bruce Hall: I too am impressed by this, particularly since as has been mentioned, enthusiasm for another Mission: Impossible flick had to be tepid at best. I am even more impressed by the cleverness involving the Batman preview, which no doubt brought in anyone who wasn't already excited about seeing Mr. Cruise run away from explosions in slow motion and climb a giant phallus on a screen the size of an aircraft carrier. It turns out that the Dark Knight prologue was in fact only showing on 70mm IMAX screens (of which I believe there are 40 or so in existence), so anyone interested who was not paying attention and attended Ghost Protocol at a conventional IMAX theater, or one of those FAUXMAX screens Brett mentioned were going to be sorely disappointed.
Sorry kids. But as long as you're here, why not watch Tom Cruise run away from explosions in slow motion and climb a giant phallus on a screen the size of an aircraft carrier?
To be fair, I'm not sure how many people were actually confused by that so it's hard for me to say with certainty that eight minutes of Batman showing on 10% of the IMAX screens showing Ghost Protocol had much of an effect on these numbers. I would agree in principle that any attempt to pull this off on a regular basis would be a challenge unless the strategy was reserved for a major event film. So, I imagine that following this result there will be serious consideration to a similar "sneak preview" IMAX strategy for upcoming tentpoles such as Superman and Spider-Man.
David Mumpower: One of the mathematically intriguing aspects of this conversation is that when we make declarations such as "I had expected only $9 million", this ordinarily sounds like a splitting of hairs. For a title exhibited in only 425 locations, however, each million represents $2,350 more per location. In simpler terms, $13.4 million is almost 50% more demand. Ignoring scale, that is a staggering achievement.
With regards to Mission: Impossible - Ghost Protocol, its box office fate is yet to be determined. The IMAX strategy employed here is a clever one due to the impeccable quality of the feature. A release pattern such as this only works if used in the same manner as pre-release sneaks such as has been done with We Bought a Zoo. The premise is the same. The intent is to build a buzz as the early adopters spread the word about how much they enjoy the film. The tactic works even better for IMAX only release in that the consumer is forced to pay the 50-100% price increase for the more expensive ticket if they want to watch the movie at first opportunity. The fourth Mission: Impossible title is in my opinion the best action film since the 1990s, making it a perfect choice for such a strategy. Ignoring The Matrix, a different type of movie, I haven't been this impressed by an action film since The Fugitive in 1993.
Tim Briody: Just when we thought we'd seen it all, along comes a new release tactic that works. Mission: Impossible 3 was solid but topped out at $133 million (as opposed to $215 million for MI2) largely on the idea that Tom Cruise went crazy. He's hasn't really had a huge hit since. The solid reviews and IMAX only hook have perhaps now positioned Ghost Protocol to potentially be the film of the holiday season in terms of box office once it goes wide next weekend. Of course, I'm sure the first nine minutes of The Dark Knight Rises attached to some screenings might have contributed a few bucks to the opening too.
Reagen Sulewski: The biggest risk with this strategy is that we've spent the last 20 years conditioning people to equate box office position with success. Mission: Impossible 4 is going to show up on Monday as the number three film with a number that people associate with bombs. There's always a chance that people won't consider the context and dismiss it as a bomb. The rapturous word-of-mouth should take care of that but this could have been dead on arrival.
Max Braden: Like 3D, the IMAX format should be used sparingly for when the film really merits it. MI4 does merit the large screen format, and I think audiences could tell that right from the trailer. With a solid lead in, you've got everyone coming out of the theater saying "that was amazing!" which is going to build word of mouth and increase the already eager viewers for the regular screens. This was well-played. SOURCE
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Post by architect on Dec 22, 2011 0:54:14 GMT -5
And so it begins . . . Skydance wants Mission : Impossible 5 ASAP! Some might consider this bit of news for the ‘Well, duh!’ pile – but considering where I got the news, I think we’ll take more stock into the talk that Paramount is indeed pushing forward with plans to make a fifth “Mission : Impossible” movie.
Was it always a slam-dunk that “Mission : Impossible Ghost Protocol” would generate as many greenbacks as it has!? God no! Considering the Tom Cruise factor (audiences give the ‘bath’ treatment to the actor quite regularly these days; hot one minute, cold the next) and the lackluster returns on Cruise’s last action offering, “Knight & Day”, “Ghost Protocol” was never a sure-thing. But with terrific word-of-mouth, sensational reviews, and being one of the few big IMAX releases around, the Brad Bird directed blockbuster has defied the cynics and reestablished Tom Cruise as a bonafide movie star.
And now Paramount wants more.
The film opened earlier in Australia, where it quickly rose to the top of the box office, but “Ghost Protocol” has only been in U.S cinemas since Friday – where it screened sneaks at IMAX theaters to an amazing $17.1 million; a further $2 million was made on Tuesday, as the film arrived in more locations around the states. (In India, it’s made four times what “Mission : Impossible III” did!)
Over email I just spoke to someone in production at Paramount who said they’re “extremely happy” with how well the film was doing going so far as to suggest it might be the big money-maker of the Christmas period. They’ve heard “Skydance definitely wants to get going quickly on [Mission] 5 with Tom." And Paramount is onboard. SOURCE
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Post by roxthefox on Dec 22, 2011 17:41:18 GMT -5
MIGP Gives Hollywood Its Best Ever India Opening Weekend Mission : Impossible - Ghost Protocol has set a record for the highest opening weekend gross for any Hollywood film in India.
According to figures from the film's distributor Viacom18 Motion Pictures, Ghost Protocol collected 263 million rupees ($5.26 million) during its opening weekend. Previous record holder Avatar -- distributed here by Fox Star Studios -- collected 220 million rupees during its opening weekend. SOURCEIT BEAT OUT AVATAR.
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Post by roxthefox on Dec 22, 2011 17:46:51 GMT -5
Oh lookit Paramount crawling back to Tom. But I'll only got watch MI5 if Bird directs again.
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Post by architect on Dec 22, 2011 22:58:30 GMT -5
MIGP hit its first $100,000,000.00 sometime during Tue/Wed
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